MLS create Ref Cam for 2013 All-Star game using GoPro
Yet again the Americans are leading the way in terms of doing innovative and creative Social Media content and experiences in Sports. Major League Soccer is the first football association to launch what it calls “the Ref Cam”.
AS Roma’s 3-1 victory over the MLS All-Star side was refereed by Hilario Grajeda who can be seen in the supporting video wearing a headset to record the game and provide fans with amazing content. Whilst it might not be “behind-the-scenes” it certainly gives football fans another view of how fast paced a football match can be, as well as an insight into just how moany footballers are on the pitch.
Ref Cam isn’t new to the US, with the Women’s NBA already having trialled the concept to great success. Unfortunately for us, FIFA doesn’t allow this type of technology in any official football match so we will have to be content with this perhaps being used in solely friendlies in the future.
Undoubtedly, it’s a fantastic idea for generating content and could one day be used by referee’s to justify why they made certain decisions based on what view of the ball they had.