Very recently we blogged about the value and effectiveness of behind the scenes video content for Football Social Media. We also specifically mentioned the excellent work of Manchester City and talked at great length about their “tunnel cam” initiative. City have pushed the boundaries this season both on the pitch and in the social media world. So, their latest tunnel cam video on YouTube is an intriguing and brilliant watch for City and non-City fans alike. It shows the tense preparations before kick-off right through to the sheer exhilaration of winning the Premier League.
We often hear TV presenters talk about the “fantastic atmosphere” generated in the club whenever a team wins a major trophy, but we so rarely get see it fully. This tunnel cam shows how much the win meant to everyone connected to Manchester City – the players, fans, groundsmen and staff. It’s a fantastic piece of emotive content that will no doubt receive huge levels of engagement in the future.
Watch from within the tunnel just as City score their 3rd late into injury time by clicking here.